The "Sideways" Effect
1. "As of 2017, Pinot Noir production in California had increased about 170%, a phenomena dubbed "The Sideways Effect." The movie may also have temporarily suppressed sales of Merlot. Merlot sales dropped around 2% between the movie's release in 2004 and 2008, while Pinot sales during that period rose 16%." - https://wine.lovetoknow.com/ wiki/Sideways_-_the_Movie 2. "Pinot noir production in California has increased roughly 170 percent since Sideways was released," says wine industry analyst Gabriel Froymovich of Vineyard Financial Associates, noting that total wine grape production has increased 7 to 8 percent during the same time. "I think people who were into wine saw the passion for pinot noir in the movie, decided to explore that variety a bit, and realized how lovely a wine that grape makes." - https://www.npr.org/ sections/thesalt/2017/07/05/ 535038513/the-sideways-effect- how-a-wine-obsessed-film- reshaped-the-industry 3. "...t...